What is Instructional Design & Why Does It Matter for Business Success?
Instructional Design (ID) is the process of creating instructional experiences and materials in a systematic and efficient manner to facilitate learning. That's a very accurate statement, but it's really dry and boring, isn't it?
The Magic of Good Instructional Design
That's where the magic of good instructional design comes in. Because good instructional design isn't just about creating accurate instructional experiences, it's about creating engaging and memorable learning moments.
Instructional design is just one component of learning and development in the workplace. We live in a knowledge-based economy, and having a robust employee training strategy is necessary for any business to be successful.
“Good instructional design isn’t just about creating accurate instructional experiences, it’s about creating engaging and memorable learning moments.”
How Instructional Design Contributes to Business Success
Here are a few ways in which instructional design and learning and development overall contribute to the success of your business:
Alignment with Company Values: Employee training and development ensures that everyone is on the same page. It's an opportunity to share your company's core values with your employees, ensure that everyone understands key products and offerings, and establish a foundation of common knowledge.
Support for Business Goals: Learning and development is there to support your business goals. Every company has plans and strategies for the next year, three years and five years. Your learning and development specialist can create matching learning strategies that will equip your employees to grow with your business.
Personal Development: Your employees aren't just staff, they're people. Learning and development is about personal development too. Providing your people with unique learning opportunities that are not directly work-related gives them the chance to have fun while in the workplace, which can lead to a more engaged and satisfied workforce.
Investing in Your People and Your Business
Investing in instructional design, and learning and development as a whole, is an investment in your business success and your people. It's an opportunity to ensure that your employees are prepared and supported to grow with your business. The end result is employees who are engaged, innovative and adaptable, which are genuine keys to business success.